STOP BEING THE BOTTLENECK.
One day to stop carrying your business alone.
Build the leader your business needs so your team takes ownership and your business grows without depending on you.
📅 September 17, 2026📍 Eighteen-Eighteen Venue, Bryan, TX
👥 Only 40 Seats
Meet the Coaches
Who've Been Where You Are
Desiree McCullough
Business, Growth & Leadership Coach
Charlie Rhea
EOS Implementer & Executive Coach
Sherry Pruitt
VP of Sales and Revenue Growth Leader
Erica McGruder
HR Consultant
Why Four Coaches?
Because your biggest business challenge is rarely just one problem.
A leadership issue becomes a people issue.
A people issue becomes a systems issue.
A systems issue becomes a revenue issue.
Everything is connected.
That's why Built to Lead brings together four specialists- each focused on one critical area of business growth.
Instead of leaving with disconnected ideas...
You'll leave with one integrated plan.
Four Experts.Four Business Pillars.
One Leadership Breakthrough.
When
📅 September 17, 2026
📍 Eighteen-Eighteen Venue in Bryan, TX
🕣 8:30 AM – 2:00 PM
⭐ VIP Problem-Solving Lab:
2:30 PM – 4:30 PM
👥 Only 40 Seats Available
Reserve My SeatThe Four Business Pillars Every Leader Must Master
Every growing business depends on four things working together.When one breaks down...
Everything gets harder.
Pillar 1
Lead Yourself
Build the Leader Your Business Needs.
Make confident decisions
+
Lead proactively instead of reacting
+
Build habits that support long-term growth
Led by Desiree McCullough
Pillar 2
Lead the Business
Build Systems That Scale.
Create accountability
+
Improve execution
+
Build systems that grow with your business
Led by Charlie Rhea
Pillar 3
Lead Revenue
Build Predictable Growth.
Identify revenue bottlenecks
+
Strengthen your sales process
+
Build a more predictable pipeline
Led by Sherry Pruitt
Pillar 4
Lead People
Build a Team That Takes Ownership.
Hire the right people
+
Improve accountability
+
Build a stronger culture
Led by Erica McGruder
Learn from four experienced business coaches who specialize in leadership, systems, sales, and people-the four areas keeping most businesses stuck.
Over 60 years of combined leadership and executive coaching experience.
Reserve My Seat
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A Special Thanks to Our Sponsors!
IS THIS YOU?
You didn’t start your business to become everyone’s answer.
But somewhere along the way…
Your calendar filled up.
Your inbox never stopped.
Every important decision landed on your desk.
And instead of leading your business…
Your business started leading you.
Every day feels like:
Solving problems your team should be solving.
Answering questions they could answer themselves.
Putting out fires instead of planning for growth.
Carrying pressure no one else sees.
Wondering why the business still depends on you.
If this is you....
You’ve become the bottleneck.
WHY BUILT TO LEAD?
This isn't another conference.
This is a one-day leadership intensive designed to help you identify what's keeping your business dependent on you and build a practical plan to change it.
You'll leave with:
✔ Decisions made
✔ Priorities clarified
✔ A 90-day action plan
✔ Momentum you can put to work on Monday
If you want...
✔ A team that takes ownership
✔ Systems that don't depend on you
✔ Predictable growth
✔ Clear priorities
✔ More freedom to lead instead of constantly reacting
You have to build the leader first.
That's exactly why we created
Built to Lead.
THIS EVENT IS FOR LEADERS WHO ARE READY TO GROW.
You'll fit right in if you are:
✔ A business owner who's ready to stop being the bottleneck.
✔ A CEO or founder carrying too much.
✔ An executive responsible for driving results.
✔ A leader managing a growing team.
✔ An organization that's outgrown the way it's always operated.
If you're looking for motivation...
This probably isn't your event.
But if you're ready for honest conversations, practical coaching, and a clear plan you can implement immediately...
We'll save you a seat.
WHY THIS WILL BE DIFFERENT THAN EVERY OTHER LEADERSHIP EVENT YOU'VE ATTENDED
Most leadership events leave you inspired.
Then Monday morning happens.
The emails are still there.
The meetings are still there.
The same problems are still waiting.
Built to Lead was designed differently.
You won't spend the day filling another notebook.
You'll spend the day making decisions.
Building your plan.
Working through your biggest challenges with experienced coaches.
So when you walk into work on Monday...
You're not wondering where to start.
You're already moving forward.
WHAT MAKES BUILT TO LEAD DIFFERENT?
✔ Interactive coaching- not lectures
Four experts solving connected business challenges
✔ Guided implementation throughout the day
✔ Practical tools you can use immediately
✔ A clear 90-day action plan
✔ Small-group interaction with only 40 leaders
WHAT WILL CHANGE AFTER THIS DAY?
This Isn't About Learning More. It's About Finally Moving Forward.
Knowledge isn't your problem. You already know leadership matters. You know culture matters. You know systems matter. You know sales matter. The challenge isn't a lack of information. It's a lack of time, clarity, and focused execution.
That's what Built to Lead is designed to solve. Instead of leaving with another notebook full of ideas...
You'll leave with decisions made. Priorities clarified. A plan that's already underway.
As a Christian, wife, mom, and small business owner who is involved in my community, I wear a lot of hats and that gets to be stressful. I wasn't sure if I could afford to step away for an event, but I am so thankful that I did. Desiree shared practical tips on how to find balance while leading with strength and building to leave a legacy.
Desiree has a rare ability to guide individuals, teams, and businesses through meaningful transformation. Her strength lies in helping people uncover their potential, align their actions with their values, and move forward with intention. Whether you're seeking personal growth, team development, or organizational wellness, Desiree’s coaching is a powerful catalyst for change.
I can't thank Erica enough for the tremendous support she has provided for my business. From helping me as a business owner navigate some important firsts to putting in place tools that better support my team, Erica has been a breath of fresh air. She led a team-building workshop that helped us improve how we work together and enhance our culture.
If you're looking for HR support, Erica is the one you need!
What sets Charlie apart is how he balances accountability with approachability. He keeps things structured and on track but also creates an environment where teams can be honest, challenge assumptions, and get aligned fast.
He doesn’t just facilitate; he pushes your thinking in the right ways to drive clarity and results.
If you’re looking for someone who embodies both servant leadership and operational excellence, look no further than Charlie.
I’ve had the pleasure of working alongside Charlie in a collaborative capacity for a few years and can confidently say—he’s not only a great leader, but also a genuinely great human.
Working with Sherry helped shape the way I approach partnerships, sales strategy, and organizational structure today. She has a strong ability to bring clarity, process, and accountability to sales teams while helping individuals strengthen their professional approach to relationship development and revenue growth.
Sherry is very good with implementing sales excellence processes. Sherry knows how to achieve results. It is great to have a person like Sherry on your team as she is self sufficient and you can always rely on her to get the job done right!!!!
IMAGINE WALKING INTO WORK ON MONDAY...
Instead of carrying the same weight you've carried for months...
You walk in with clarity.
You know exactly what your biggest priorities are.
You know which conversations you've been avoiding and how to have them.
You know what's really slowing your business down.
And most importantly...
You have a plan.
AFTER BUILT TO LEAD, YOU'LL LEAVE WITH:
✅ Clear priorities for the next 90 days
✅ A leadership plan you can immediately implement
✅ Greater confidence in your decisions
✅ Better systems for accountability and execution
✅ A stronger, more engaged team
✅ Practical strategies to improve revenue
✅ New relationships with leaders who understand your challenges
✅ Momentum instead of overwhelm
NO MORE...
❌ Another notebook full of ideas.
❌ Another conference high that disappears by Tuesday.
❌ Another month wondering what to do next.
Instead...
You'll leave with decisions made and a plan already in motion.
RESERVE MY SEAT
We've all attended events where the speaker was inspiring..
the notebook filled up.
the energy was high.
And by Tuesday afternoon,
NOTHING CHANGED.
Built to Lead was designed to make sure that doesn't happen.
WHAT YOUR DAY LOOKS LIKE
8:30 AM – 2:00 PM | Main Event
The Built to Lead Intensive
You'll spend the day working through the Four Leadership Pillars with experienced coaches who will help you identify what's holding your business back—and what to do about it.
Throughout the day you'll:
✔ Participate in four interactive coaching sessions
✔ Complete guided implementation exercises
✔ Hear from an executive leadership panel
✔ Connect with other business owners and leaders over lunch
✔ Build your personal 90-day action plan
Every session is designed around one goal:
Helping you leave further ahead than when you arrived.
2:30 PM – 4:30 PM | VIP Problem-Solving Lab
Solve the One Problem That's Holding Everything Else Back.
Only 6 leaders will be invited into the VIP Problem-Solving Lab.
This isn't another breakout session.
It's a private strategy session focused entirely on your biggest business challenge.
Before the event, you'll submit your biggest leadership or business obstacle.
During the lab, Charlie Rhea and Desiree McCullough will work directly with you to:
✔ Identify the real issue
✔ Challenge your thinking
✔ Build a practical solution
✔ Create your next steps
Then, after the event...
You'll receive a private 45-minute coaching session to help you implement your plan.
If there's one problem that's been keeping you awake at night...This experience was built for you.
UPGRADE TO VIPCHOOSE YOUR EXPERIENCE
One day can change the way you lead.Now choose the experience that's right for you.
STANDARD EXPERIENCE
Built to Lead Intensive
$497
Early Bird: $397
(First 10 tickets only)
Perfect for leaders who want to:
✔ Build a stronger leadership foundation
✔ Gain clarity on what's holding the business back
✔ Walk away with a practical 90-day action plan
Your ticket includes:
✔ Four interactive coaching sessions
✔ Leadership lunch & executive panel
✔ Guided implementation exercises
✔ Networking with other business owners
✔ Practical tools you can use immediately
VIP EXPERIENCE
Built to Lead + VIP Problem-Solving Lab
$797
Early Bird: $697
(Only 6 VIP Seats Available)
Best for leaders who have one major business problem they need help solving now.
Everything in Standard PLUS:
✔ Exclusive 2-hour VIP Problem-Solving Lab
✔ Personalized coaching around your biggest challenge
✔ Collaborative strategy with Charlie & Desiree
✔ Private 45-minute follow-up coaching session
✔ Highest level of access available
Bringing Your Leadership Team?
Organizations that attend together create alignment faster and implement change more effectively.
Leadership Team Pricing is available for teams of 3 or more.
Contact us for team registration at [email protected].
FAQ'S
What's included in my ticket?
Can I bring my leadership team?
How many seats are available?
Will this actually apply to my business?
What should I bring?
40 SEATS. ONE ROOM.
ONE DAY TO CHANGE HOW YOU LEAD.
Six months from now, you'll either still be fighting the same fires or you'll look back and realize that one day changed the trajectory of your leadership.
The business you're trying to build won't be created accidentally.
It gets built intentionally.
One decision.
One room.
One day.
RESERVE MY SEAT NOW
Questions?
Call (512) 501-0467
or Email
[email protected]