BUILT TO LEAD
Stop Being the Bottleneck.
Spend one day building the leader, the team, and the business you've been trying to build for years.
You didn't start your business, or step into leadership, to spend every day putting out fires. Yet somehow, that's become the job. Your calendar controls you. Your team depends on you for every important decision. Growth has slowed because you've become the answer to every problem.
You've read the books.
Listened to the podcasts.
Attended conferences.
Maybe you've even hired coaches.
And while you've picked up great ideas, Monday morning always seems to look the same. More emails. More meetings. More decisions. More pressure. More of you carrying the weight. But here's what most leadership events won't tell you:
Your business will never consistently outperform the leader running it.
If you want a healthier team, stronger revenue, better systems, and a business that doesn't depend on you for everything...... You have to build the leader first. That's exactly why we created Built to Lead.
This is not another conference. This is not another motivational seminar. And this won't be a place for another notebook full of ideas you'll never implement.
This is a one-day working intensive where you'll roll up your sleeves alongside experienced coaches who have spent their careers helping leaders solve the exact problems you're facing today.
You'll leave with more than inspiration. You'll leave with clarity. A plan. Decisions you've been avoiding finally made and momentum you can put to work Monday morning.
When
September 17, 2026
Eighteen-Eighteen Venue
Bryan, TX
8:30am–2:00pm Standard Event
2:30pm–4:30pm VIP Problem-Solving Lab
Only 40 seats available.
IF THIS SOUNDS FAMILIAR...
You have more responsibility than ever.... but less time to think.
You spend your days reacting instead of leading.
Your team is capable.... but somehow everything still comes back to you.
You're working harder than ever.... yet growth isn't happening as quickly as it should.
You know something is holding the business back. You just haven't had the time, or the outside perspective, to identify exactly what it is.
Maybe it's your leadership. Maybe it's your systems. Maybe it's your sales process. Maybe it's your team.
Maybe it's all of them working together.
Whatever it is...
IT'S COSTING YOU.
- Every week you delay difficult conversations...Costs money.
- Every bottleneck that depends on you...Slows growth.
- Every unclear priority...Creates confusion.
- Every month spent reacting...Makes the business more dependent on you instead of less.
You don't need another year of "figuring it out."
You need one focused day to work on the business instead of constantly working in it.
THIS ISN'T FOR EVERYONE.
Built to Lead was designed for leaders who are serious about growth.
This room is for:
- Business owners ready to scale beyond themselves.
- CEOs and founders carrying too much.
- Integrators and executives responsible for execution.
- Leaders managing growing teams and increasing complexity.
- Organizations that have outgrown the way they've always operated.
If you're looking for motivation...This probably isn't your event.
BUT If you're looking for practical answers, clear priorities, honest conversations, real coaching, and measurable progress, you'll feel right at home.
THIS ISN'T A CONFERENCE.
Most leadership events ask you to sit, listen, and take notes.
Built to Lead asks you to solve problems. These are working sessions.
Throughout the day, you'll work alongside four experienced coaches who each specialize in a critical area of leadership.
Together, they'll help you identify what's actually limiting your growth, and give you practical tools to remove those obstacles.
No generic presentations. No endless slides. No fluff. Just focused work designed to help you leave with decisions made, priorities clarified, and a roadmap you can immediately put into action.
This is the room serious leaders don't want to find out they missed.
WHY FOUR COACHES?
Because Your Biggest Leadership Problem Probably Isn't Just One Problem.
When growth stalls, most leaders start looking for a single answer.
A better system.
A better salesperson.
A better hire.
Better habits.
The truth? Leadership doesn't work that way.
A people problem becomes a revenue problem. A systems problem creates leadership burnout. Weak accountability slows execution. Poor communication kills momentum. Everything is connected. That's why Built to Lead isn't centered around one keynote speaker or one framework.
We've assembled four coaches who each bring deep expertise in one of the four pillars every growing business depends on. When those pillars work together, growth accelerates. When even one is neglected, everything else feels harder than it should.
During this intensive, you'll work through each pillar with an expert who's spent years helping organizations solve these exact challenges.
By the end of the day, you'll have more than ideas. You'll have a clear picture of what's holding your business back and a practical plan to move it forward.
FOUR PILLARS. FOUR EXPERTS.
ONE TRANSFORMATION.
Pillar 1: Lead Yourself
Build the Leader Your Business Needs.
Every business eventually reaches a point where the owner's habits, beliefs, and leadership capacity become the ceiling for future growth. the businesses that scale aren't led by people who simply work harder. They're led by people who become different leaders.
You'll gain greater self-awareness, stronger decision-making confidence, healthier leadership habits, and the clarity to stop operating from constant reaction.
Led by Desiree McCullough
Founder of Designed for More, Desiree specializes in identity-first leadership and organizational transformation. Drawing from years as a C-suite executive, Integrator, and Executive Coach, she helps leaders build businesses that no longer depend on them for every decision.
Pillar 2: Lead the Business
Build Systems That Scale.
If your business depends on memory, constant meetings, or your personal involvement to keep moving...You don't have a leadership problem. You have a systems problem.
Learn how to create clarity around priorities, accountability, execution, and organizational focus so your business becomes easier to lead as it grows, not harder.
Led by Charlie Rhea
As an EOS Implementer and Executive Coach, Charlie has spent years helping business owners eliminate bottlenecks, strengthen leadership teams, improve accountability, and build operating systems that allow companies to scale with confidence.
Pillar 3: Lead Revenue
Build Predictable Growth.
Revenue shouldn't feel like starting over every month.
Whether growth has stalled or your pipeline feels inconsistent, this session focuses on creating a disciplined sales process that turns opportunity into predictable results.
You'll learn how to identify revenue bottlenecks, strengthen your sales process, and create momentum your team can sustain.
Led by Sherry Pruitt
With more than 25 years leading sales organizations across manufacturing, SaaS, industrial distribution, logistics, and energy, Sherry is known for helping businesses transform inconsistent sales efforts into repeatable, scalable revenue systems.
Pillar 4: Lead People
Build a Team That Doesn't Depend on Constant Supervision.
The strongest organizations aren't built by hiring more people.
They're built by hiring the right people.
Culture, accountability, expectations, communication, and leadership all determine whether your team creates momentum—or creates more work for you.
You'll learn practical strategies to build an organization where people take ownership, solve problems, and contribute at a higher level.
Led by Erica McGruder
Founder of Embrace HR Consulting, Erica helps small and mid-sized businesses solve the people challenges that quietly limit growth, from hiring and onboarding to accountability, culture, and employee development.
Speaker Line Up
WHAT MAKES THIS DAY DIFFERENT?
Most leadership events ask you to choose your biggest problem.
Need better sales? Go to the sales conference.
Need better systems? Attend an EOS workshop.
Need leadership development? Find an executive coach.
Need HR help? Go to another event.
But your business doesn't experience these challenges separately. Neither should your leadership development.
Built to Lead brings every critical discipline into one room, for one day, with coaches who don't just teach concepts, they've lived them.
Instead of leaving with disconnected ideas from four different events, you'll leave with an integrated plan that strengthens you, your business, your revenue, and your people together.
Because sustainable growth doesn't happen one department at a time. It happens when everything starts working together.
WHAT WILL CHANGE AFTER THIS DAY?
This Isn't About Learning More. It's About Finally Moving Forward.
Knowledge isn't your problem. You already know leadership matters. You know culture matters. You know systems matter. You know sales matter. The challenge isn't a lack of information. It's a lack of time, clarity, and focused execution.
That's what Built to Lead is designed to solve. Instead of leaving with another notebook full of ideas...
You'll leave with decisions made. Priorities clarified. A plan that's already underway.
Imagine Walking Into Monday Morning...
without carrying the same weight you've been carrying for months.
- Imagine opening your calendar knowing exactly what deserves your attention and what doesn't.
- Imagine finally identifying the bottleneck that's been slowing your business and knowing exactly how to remove it.
- Imagine your leadership team hearing the same language, aligned around the same priorities, and moving in the same direction.
- Imagine making decisions with confidence instead of second-guessing yourself.
- Imagine leading proactively instead of constantly reacting.
That's what this day is designed to create.
YOU'LL LEAVE WITH...
Greater clarity.
Know exactly where your business is today, and what your next priorities should be.
Better decisions.
Stop spinning your wheels. Make confident leadership decisions backed by proven frameworks and experienced coaching.
Stronger leadership.
Build the mindset, confidence, and habits necessary to lead your organization through its next season of growth.
Better systems.
Create more accountability, clearer priorities, and healthier execution across your business.
A healthier team.
Learn how to build a culture where people take ownership instead of waiting for direction.
A stronger sales engine.
Identify revenue leaks, strengthen your sales process, and build a more predictable path to growth.
Real relationships.
Spend the day alongside other business owners and executives who understand the unique pressure of leadership.
A practical plan.
Not theory. Not motivation. A roadmap you can begin implementing the moment you return to work.
We've all attended events where the speaker was inspiring, the notebook filled up, the energy was high, and by Tuesday afternoon, NOTHING CHANGED. Built to Lead is intentionally different.
Throughout the day, you'll be working. You'll complete exercises. You'll make decisions. You'll identify obstacles. You'll receive live coaching. You'll build your plan while you're in the room. So when the day ends...You're not wondering where to start. You're already moving.
THE DAY AT A GLANCE
8:00 AM – 2:00 PM | Main Event
Throughout the morning and early afternoon, you'll work through each of the Four Leadership Pillars in a series of interactive coaching sessions designed to build on one another.
Included in your day:
- Four live coaching sessions
- Leadership Lunch - Leave with relationships that become future referrals, partnerships, and sounding boards.
- Executive Leadership Panel
- Guided implementation exercises
- Networking with fellow business owners and executives
- Practical tools and resources you can immediately apply
Every session is designed around one objective: Helping you leave further ahead than when you arrived.
2:30 PM – 4:30 PM | VIP Problem-Solving Lab
** Limited to six business owners or growth-minded leaders ONLY.
One room. One challenge each. Two experienced coaches. No distractions. No spectators.
This is where we dig deep on your personal bottleneck.
Before the event, you'll submit the single biggest challenge facing your business. Maybe it's a leadership issue. Maybe it's growth. Maybe it's accountability. Maybe you've simply hit a ceiling you can't seem to break through.
During the VIP Lab, Charlie Rhea and Desiree McCullough will work directly with you, and the small group, to unpack your challenge, identify what's actually causing it, and help you build a practical solution.
After the event, you'll also receive a private 45-minute Power Coaching Session to continue the momentum and ensure you're implementing what was built together- because sometimes one conversation changes the trajectory of a business.
WHY WE KEEP THE ROOM SMALL
There are only 40 seats available and NOT because we're trying to manufacture scarcity, but because meaningful coaching requires meaningful interaction. You won't disappear into a crowd of hundreds.
You'll have opportunities to ask questions, receive feedback, build relationships, and engage with coaches who actually know your name, not just your registration number.
When the room is full...Registration closes. No overflow. No standing room. No exceptions.
CHOOSE YOUR LEVEL OF TRANSFORMATION
One Day Can Change the Way You Lead.
The question isn't whether your business has challenges. Every business does.
The question is whether you're willing to keep paying the hidden cost of waiting!
Another quarter of reacting. Another quarter of carrying too much. Another quarter of unclear priorities. Another quarter of decisions postponed.
Or...
One day to step away, work on your business, and return with clarity, momentum, and a plan.
Choose the experience that's right for you.
STANDARD EXPERIENCE
Build the Foundation
$497
Early Bird: $397
Available for the first 10 tickets sold.
Perfect for leaders who want a full day of practical coaching, strategic planning, and implementation.
Your ticket includes:
✔ Full access to the Built to Lead Leadership Intensive
✔ Four live coaching sessions covering the complete leadership stack
✔ Leadership Lunch with Executive Panel discussion
✔ Guided implementation exercises throughout the day
✔ Networking with business owners and executive leaders
✔ Action plans and practical tools you can immediately implement
You'll Leave With:
- Clear priorities for the next 90 days
- A better understanding of what's limiting your growth
- Practical leadership tools you can implement immediately
- Stronger relationships with leaders facing similar challenges
- More confidence in your next decisions
- A roadmap instead of a notebook full of ideas
Investment: $497
VIP EXPERIENCE
Solve the Problem That's Costing You the Most.
$797
Early Bird: $697
Available for the first 10 tickets sold.
Some leaders don't just need another strategy session. They need someone to help solve the one issue that's been holding everything else back. That's exactly what the VIP Problem-Solving Lab was built for.
Only six business owners will be admitted. No audience. No presentations. No generic coaching. Just focused, high-level strategy around the biggest challenge in your business.
Before the Event:
You'll submit the single biggest obstacle you're facing. The challenge that's keeping you awake. The issue you've been trying to solve for months. Growth. People. Leadership. Accountability. Revenue. Whatever it is...That's where we'll start.
During the VIP Lab:
For two focused hours, Charlie Rhea and Desiree McCullough will work directly with you to diagnose the real issue, not just the symptoms. You'll receive live coaching. Strategic feedback. Questions you haven't thought to ask. Practical next steps. And a room full of experienced leaders contributing ideas from their own experience. You'll leave knowing exactly what comes next.
After the Event:
Momentum matters! That's why every VIP attendee also receives a private 45-minute Power Coaching Session with Charlie or Desiree after the event.
This follow-up session helps ensure the work doesn't stop when the event ends because implementation is where transformation happens.
VIP Includes Everything in Standard, Plus:
✔ Exclusive Problem-Solving Lab (limited to six leaders)
✔ Personalized coaching around your biggest business challenge
✔ Collaborative strategy with experienced coaches and peers
✔ 45-minute private follow-up coaching session
✔ The highest level of access available at Built to Lead
Investment: $797
Leadership Team Experience
Growth Happens Faster When Everyone Speaks the Same Language.
Standard Experience: $397 per person
VIP Experience: $697 per person
VIP team pricing cannot be combined with Early Bird pricing.
Available for the first 6 tickets sold.
The most successful companies don't rely on one strong leader. They build strong leadership teams.
When your executives, managers, and key decision-makers attend together...alignment happens faster.
Conversations become easier. Accountability improves. Execution accelerates.
Instead of spending months trying to communicate what you learned... Everyone experiences it together.
One aligned leadership team can accomplish more than one inspired leader working alone.
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WHY THIS INVESTMENT MAKES SENSE
You can spend another year trying to solve these problems alone OR you can spend one day with coaches who've dedicated their careers to helping leaders overcome them.
Let me ask you this...
- What's one stalled hire worth?
- What's one month of unclear priorities worth?
- What's one leadership mistake worth?
- What's one missed sales opportunity worth?
- What's another year of being the bottleneck worth?
Compared to the cost of staying stuck...This investment is small.
Compared to the value of leading with clarity, it's one of the highest-return days you'll spend all year.
RESERVE YOUR SEAT TODAY
Only 40 leaders will attend Built to Lead.
The VIP Problem-Solving Lab is limited to just six business owners.
When those seats are filled...Registration closes.
No waitlist. No additional tickets. No second session.
If you're ready to stop reacting and start leading with intention,
We'll see you on September 17th
As a Christian, wife, mom, and small business owner who is involved in my community, I wear a lot of hats and that gets to be stressful. I wasn't sure if I could afford to step away for an event, but I am so thankful that I did. Desiree shared practical tips on how to find balance while leading with strength and building to leave a legacy.
Desiree has a rare ability to guide individuals, teams, and businesses through meaningful transformation. Her strength lies in helping people uncover their potential, align their actions with their values, and move forward with intention. Whether you're seeking personal growth, team development, or organizational wellness, Desiree’s coaching is a powerful catalyst for change.
I can't thank Erica enough for the tremendous support she has provided for my business. From helping me as a business owner navigate some important firsts to putting in place tools that better support my team, Erica has been a breath of fresh air. She led a team-building workshop that helped us improve how we work together and enhance our culture.
If you're looking for HR support, Erica is the one you need!
What sets Charlie apart is how he balances accountability with approachability. He keeps things structured and on track but also creates an environment where teams can be honest, challenge assumptions, and get aligned fast.
He doesn’t just facilitate; he pushes your thinking in the right ways to drive clarity and results.
If you’re looking for someone who embodies both servant leadership and operational excellence, look no further than Charlie.
I’ve had the pleasure of working alongside Charlie in a collaborative capacity for a few years and can confidently say—he’s not only a great leader, but also a genuinely great human.
Working with Sherry helped shape the way I approach partnerships, sales strategy, and organizational structure today. She has a strong ability to bring clarity, process, and accountability to sales teams while helping individuals strengthen their professional approach to relationship development and revenue growth.
Sherry is very good with implementing sales excellence processes. Sherry knows how to achieve results. It is great to have a person like Sherry on your team as she is self sufficient and you can always rely on her to get the job done right!!!!
EARLY BIRD PRICING ONLY AVAILABLE FOR FIRST 10 TICKETS SOLD.
THEN, TICKET PRICES GO TO:
Standard Ticket: $497/ person
VIP Ticket: $797/ person
Note: If you are bringing 3 or more people from your Team, you are eligible for Leadership Team Pricing. LeadershipTeam Pricing is found below and it will not change or increase.
What's included in my ticket?
What if I want to bring my team?
How many seats are available?
Will this actually apply to my business?
What should I bring?
40 SEATS. ONE ROOM.
ONE DAY TO CHANGE HOW YOU LEAD.
Six months from now, you'll either still be fighting the same fires or you'll look back and realize that one day changed the trajectory of your leadership.
The business you're trying to build won't be created accidentally.
It gets built intentionally.
One decision.
One room.
One day.
Reserve your seat now!
One Day Not Enough? We're Building Something Bigger.
We're beta testing interest in the BCS Leadership Collaborative, an ongoing mastermind for purpose-driven leaders who want more than a single event. Real problems. Real peers. Real solutions from coaches and other leaders in the room, on an ongoing basis.