About

About Me

BELIEF #1

I believe lasting transformation starts with identity; the art of becoming, not just achieving.

BELIEF #2

I believe equipped leaders build stronger teams, healthier cultures, and momentum that lasts, so the business doesn't rise and fall with the owner.

BELIEF #3

I believe real Business growth happens when systems do the heavy lifting, your team owns the outcomes, and you finally lead like the CEO you're meant to be.

I'm Desiree

Hi, I’m Desiree McCullough, founder of Designed for More, a life, leadership, and business coaching practice built around one core belief:

You weren’t made to settle.

You were designed for more ; more clarity, more alignment, more impact.

I help growth-minded entrepreneurs, leaders, and high-performing individuals grow and scale smart, lead with clarity and confidence, strengthen their teams, build sustainable success, and create lives of lasting impact. My approach blends strategic business consulting, leadership development, team training, and personal mentorship to create growth that’s both sustainable and deeply fulfilling.

With a Bachelor’s degree in Communications and a minor in Psychology from Texas A&M University, I’ve always been fascinated by what drives people and how they can unlock their full potential. I’ve spent over a decade in coaching, leadership and operations roles, working across healthcare, fitness, and wellness industries, with a proven track record of helping others create sustainable behavior change and positioning businesses for scale and sustainable success.

I’m certified as a NASM Personal Trainer and Behavior Change Specialist, a Prosper Nutrition Health Coach, and an AFPA Holistic Nutritionist, credentials that reinforce my holistic, performance-focused approach to growth, both in business and in life. Whether I’m partnering with a CEO or an emerging leader, advising on business strategy, or helping a client realign their life during a defining moment of growth, I focus on driving measurable outcomes: increased profitability, streamlined operations, empowered leadership and teams, and greater personal alignment.

I’ve always had a passion for people, for helping them live and lead by design, not by default. That’s what Designed for More is all about: giving people the tools, clarity, strategy, and support to build the business and life they were made for.

When I’m not coaching or speaking, I’m a fire wife, a girl mom x4, and someone who loves faith-filled living, reading, weight training, and building legacy… one aligned decision at a time.

Now, let’s break through some glass ceilings!

Let's Connect!

"Desiree understands application. As a business owner, I deeply appreciate having someone in my corner that not only helps us call the plays, but ensures we run the touchdown."

Matt

"Desiree has a servant's heart and is always connecting me to new clients and colleagues. When you hire her, she goes above and beyond to ensure your success."