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Dec 02, 2025
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Before you step into 2026, I want to share something I’ve learned after a decade inside leadership, operations, and personal transformation:

Next year won’t reward the leader who hustles the hardest.
It will reward the leader who leads with Purposeful Design. 

Or otherwise stated,

The leader who operates with a clear, specific, purposeful direction AND who takes necessary, required, needle-moving action consistently will see the fruit of their labor.


The leader who sees clearly where they’re going.

The leader who believes their next level is possible.

The leader who protects their influences and time.

The leader who aligns their habits, systems, and team before January arrives.


 

This year, I watched brilliant leaders burn themselves out. The harder they worked, the harder things got, and the more their teams and businesses unraveled. 

 

I watched other leaders transform their entire year by doing 3 things:

 

1️⃣ Accepting that change is the cost of growth

      WISE change, not the “there’s a new shiny objection” type of change.

2️⃣ Getting comfortable with being uncomfortable

      Understand that nothing expands until you do.

3️⃣ Speaking like your future already exists.

      Fear has no place in your vocabulary or emotion.


 

To help you do the same, I created something brand new: 

December Reflection Prompts: Prepare Your Identity, Leadership, & Strategy for 2026

This guide will help you:
• close out 2025 with clarity
• realign your vision
• see your next season clearly
• and step into 2026 with intention, purpose, and a plan.

 

Download your free December Reflection Prompts here --> December Reflection Prompts


*** If you want personalized clarity, or you’re tired of stepping into January already overwhelmed…

I’m opening a limited number of 2026 Leadership & Growth Strategy Sessions.

Inside, we’ll map out your:
• vision & mission
• leadership priorities
• systems & KPIs
• team alignment
• first 90 days of 2026

 

If you want a year of peace AND profit, now is the time to prepare.

Reply “2026” to this email and I’ll send details.

 

Here’s to entering the new year aligned, anchored, and designed for more!

You are so capable of what’s ahead.
Let’s step into it boldly.

 

With purpose,

Des

 

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Lead by Design

Lead by Design is your weekly dose of strategy and encouragement, written for high-achieving leaders and entrepreneurs who want to scale without losing their peace, purpose, or people. From mindset and leadership growth to systems and profit frameworks, Desiree McCullough pulls back the curtain on what it truly means to lead with intention. It’s practical. It’s faith-centered. It’s game-changing. Because leadership done by design doesn’t just build companies, it builds people.
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